About us

Blending together cutting-edge performance psychology and people development; throwing in plenty of passion and innovation for good measure. We are Mindflick®.

Nice to meet you.


Andrew Strauss

It takes grit and determination to achieve world No. 1 ranking and become one of only three England cricket captains to achieve victory both home and away. As Managing Director of Mindflick®, Andrew shares his knowledge and experience of building an elite world team and his principled-based approach to leadership with our clients, working closely with business leaders to help them achieve success in even the most challenging environments.


Mark Bawden

Before co-founding Mindflick® Mark spent 20 years as a performance psychologist, which saw him work across elite sport, education, health and business. Mark has applied his “strength based approach” to performance enhancement throughout Olympic sport and has contributed to 5 Olympic Games including being Team GB Head Psychologist at the London 2012 Games. Mark also previously led the psychology team for the England and Wales Cricket Board.

Pete Lindsay

Whether he’s consulting for Michelin starred chefs, senior executives from tech start-ups or leaders from FTSE 100s, Pete specialises in “problem cleaning” and performance enhancement to get swift results. He also has a strong background in sport and currently works with a Premier League football club as Performance Psychologist. Prior to launching Mindflick®, Pete was Head of Psychology at the English Institute of Sport and supported teams from Formula 1, professional football and individual Olympians.

Tim Pitt

Alongside his work with Mindflick®, Tim provides support to a range of Olympic and Paralympic athletes from Team GB in his role as a Performance Psychologist. His doctoral research into problem-solving led him to explore a range of techniques to initiate fast and impactful change. His work has a particular focus on the way in which our language shapes our thoughts, how individuals can get unstuck from thinking traps, and the critical importance of intervention design.